In the coming months, Playboy will launch three new Spice networks, which will be more overt than the original.Īnother big player is Barcelona, Spain-based That's one reason why Playboy bought the competing One of the reasons Playboy fell behind, Brenner claims, is that it had hesitated too long before offering harder-edge content. With a market capitalization of only $285 million, Playboy sells for 0.9 times its sales.
In the 12 months ended in March, Playboy lost $53 million on revenue of $301 million. Is one of the oldest and largest public entities but has struggled for years. Among the large private adult-oriented companies are One way for these companies to limit public scrutiny is to stay private.
Many mutual funds and individual investors avoid adult-oriented companies, and the industry is under constant fire from pressure groups and politicians. Anyone with a cheap digital camera, a computer and a Web account can get into the business. Investing in this sector still has its pitfalls, however. To digital cable customers as an example. One reason is that the industry is becoming more socially accepted, he says, citing sales of adult entertainment, including magazines, movies, telephone sex and the Internet, amount to about $11 billion.Īdult entertainment businesses can expect to see their market capitalizations at least triple over the next five to seven years, according to Routh. That's because adult entertainment products are relatively inexpensive and largely purchased on impulse, according to Brenner's colleague, Robert Routh, who says that U.S.
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